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Content IS King – Regardless of Who Said It!
While there’s a debate about where the phrase “content is king” originally emerged, Bill Gates is widely given credit for the phrase and wrote what Fox Business calls a “remarkably prescient piece”...
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This is Not the Time for Blatant Sales Pitches, But Don’t Lose Touch!
With millions of people out of work and countless businesses shutting their doors temporarily, or even permanently, many businesses are wondering whether they should maintain their marketing...
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Are You Telling Your Customers About the Great Services They Receive From You?
It’s important for any business to know whether or not their customers are satisfied with the service the company is providing – the same applies for products, but we’ll focus on services here. Many...
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Gaining a Better Understanding of Where Your Audience is Coming From
What event or events would you say have had the greatest impact on the United States during YOUR lifetime? It’s a question put to 2,025 adult survey respondents in a mid-2016 Pew Research Center poll,...
View ArticleBest “Hack” for Planning/Running Public Relations Campaigns
The idea of hacking used to be associated almost exclusively with the computer industry. A hacker was someone who found clever or clandestine ways around computer safeguards. But more and more, hacking...
View ArticleHow to Get Customers to Spread the Good Word
by Linda Pophal I wrote a post recently about the value of positive public relations compared to other ways of generating awareness and preference for organizations. I made the point that what others...
View ArticleHow Will You Make Your Audience Want To?
I’m a big fan of EContent, a media outlet that focuses on content related to digital publishing, media and marketing. They have a number of very influential contributors* who write about trending...
View ArticleHow Will We Use Email in 2015
As smartphones have become increasingly common and many—particularly the millennial generation—have turned to texting as their go-to method of communication, some have questioned the future of email...
View ArticleConnecting, Via Email, With Powerful People
In a recent blog post by Peter Sims in the Harvard Business Review titled “Tips for Cold Emailing Intimidatingly Powerful People,” Sims discusses tips and strategies for “cold-emailing” the big shots...
View ArticleDo you think your customers just “don’t get it”?
Every once in a while I hear someone make a comment about their customers like: “They just don’t get it.” Or, “what they don’t understand is…” The truth is, with any audience, when you hear yourself...
View ArticleWhat You Need to Teach Your Employees About Customer Service
The best product or service in the world won’t be well received by customers if it is delivered poorly. Businesses of any kind and any size — whether virtual or bricks and mortar — must deliver...
View ArticleWhy Communication Fails
“They just don’t get it!” “How many times have we told them this?” “Why don’t they understand?” These are common phrases in the world of business, whether applied to employee communication, marketing...
View ArticleWhen Communicating With Customers Use Common Language!
Recently I’ve received a series of email notices from a cloud-based software provider that offers a service I use. (I’m not going to mention their name, because I don’t want to suddenly begin receiving...
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